Lee has put together a great post on what failed and the future for online communities in business. I sometimes think there’s a parallel thought thing going on here (or perhaps I’m just copying him :o) as my next paper (which I’m hoping to publish on IncSub in the next few days – here’s the RSS feed if you’re interested) is covering pretty familiar territory (which also happened with communication dynamics!)
Lee asks the following questions of blogs and co:
# Where do we start?
# What are the capabilities, limitations and appropriate uses of the tools?
# What concepts and designs will work for our customers?
# What are the best practices for using these new tools?
# What is the ROI? How does it impact the bottom line?
# What does success look like?
And I reckon I’m honing in on at least 3 of them as I draft…