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Archive for the ‘Social media’ tag

Social Marketing Playbook from 360i

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Digital marketing agency released a comprehensive Social Media playbook, and you can download it free from Scribd.

360i Social Marketing Playbook

Some quotable bytes:

If today consumers can easily avoid commercial messages they deem intrusive,  annoying, or irrelevant, then the central way to  engage them is to engage with them. Listen to them.  Respond to them. Take their ideas seriously. Change in response to their interests

Social media are highly effective in the middle of the purchase funnel, to improve brand or product consideration during the period when consumers are gathering opinions and listening to word of mouth

Written by anol

June 23rd, 2009 at 8:27 am

Posted in Social Media

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Social Media Marketing Industry Report

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Michael Stelzner published a free downloadable report on Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. [PDF]

We set out to uncover the “who, what, where, when and why” of social media marketing with this report. Nearly 900 of your peers provided the kind of insight that previously has not existed. In this report you’ll find:

  • The top social media marketing questions marketers want answered
  • How much time marketers are investing in social media
  • The benefits of social media
  • How time invested impacts results
  • The top social media tools
  • And much more!

The report says most marketers who use Facebook and Twitter create or link to content and gather followers exposed to their brand and businesses. It’s free, but time-consuming. 64% are using social media for five hours or more every week, and 39 percent use it for 10 or more hours.

But the question still remains as it is – how effective social media is? “They don’t know how to measure how successful they are,” says Stelzner. “But [they] are just realizing that they are getting response, often a lot more than before, using social media.” From what they can tell of their results, about 80% claimed they’d generated exposure for their business while 61% said they’d improved traffic and growing lists. But generating business is a different matter: only 35% said they’d managed do to that using social media.

On the same note, over at GetIT Comms, (my company) Kaashif Ahmed & Joshua Johari published a whitepaper on Social Media Primer.

Cross Posted @ Macchiato

Written by anol

April 15th, 2009 at 4:52 am

Posted in Uncategorized

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