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The Beauty of Simplicity

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The Beauty of Simplicity From Fast Company.
Marissa Mayer, who keeps Google’s home page pure, understands that less is more. Other tech companies are starting to get it, too. Here’s why making things simple is the new competitive advantage.

Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It’s simple, it’s elegant, you can slip it in your pocket, but it’s got the great doodad when you need it. A lot of our competitors are like a Swiss Army knife open–and that can be intimidating and occasionally harmful.

Written by anol

November 28th, 2005 at 3:34 am

Posted in Usability & Design

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