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Blogs, Podcasts, Feeds : Only for geeks?

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What Blogs, Podcasts, Feeds Mean to Bottom Line By Lisa Vaas at eWeek.com. To quote –

In a June survey of some 4,000 Internet users, Jupiter found that over the past year, only 11 percent had read a blog monthly or more frequently. While that’s a small percentage, it does show healthy growth; in 2004, for example, only 6 percent of those surveyed regularly read blogs.

Until the masses adopt the technologies, businesses won’t pay much attention, Clarkson said. For the masses to embrace them, they need to get a whole lot more user friendly, though. Microsoft Corp.’s move to refer to RSS as “Web feeds” is one example of how to make RSS more user-friendly, she said, but there’s plenty more than remains to be done.

Written by anol

August 26th, 2005 at 6:32 am

Posted in Social Media

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