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Social Marketing Playbook from 360i

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Digital marketing agency released a comprehensive Social Media playbook, and you can download it free from Scribd.

360i Social Marketing Playbook

Some quotable bytes:

If today consumers can easily avoid commercial messages they deem intrusive,  annoying, or irrelevant, then the central way to  engage them is to engage with them. Listen to them.  Respond to them. Take their ideas seriously. Change in response to their interests

Social media are highly effective in the middle of the purchase funnel, to improve brand or product consideration during the period when consumers are gathering opinions and listening to word of mouth

Written by anol

June 23rd, 2009 at 8:27 am

Posted in Social Media

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  1. [...] Social Marketing Playbook from 360i at | SoulSoup | E-Learning, Usability, Knowledge Management etc. incsub.org/soulsoup/?p=1158 – view page – cached Always fresh new new things!, Blog about E-Learning, Usability, Knowledge Management, Blog & Virtual Communities, Learning & New Media design and any other knee jerk reaction. — From the page [...]

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