Always fresh new new things!

Social Marketing Playbook from 360i

with 2 comments

Digital marketing agency released a comprehensive Social Media playbook, and you can download it free from Scribd.

360i Social Marketing Playbook

Some quotable bytes:

If today consumers can easily avoid commercial messages they deem intrusive,  annoying, or irrelevant, then the central way to  engage them is to engage with them. Listen to them.  Respond to them. Take their ideas seriously. Change in response to their interests

Social media are highly effective in the middle of the purchase funnel, to improve brand or product consideration during the period when consumers are gathering opinions and listening to word of mouth

Written by anol

June 23rd, 2009 at 8:27 am

Posted in Social Media

Tagged with

2 Responses to 'Social Marketing Playbook from 360i'

Subscribe to comments with RSS or TrackBack to 'Social Marketing Playbook from 360i'.

  1. [...] Social Marketing Playbook from 360i at | SoulSoup | E-Learning, Usability, Knowledge Management etc. – view page – cached Always fresh new new things!, Blog about E-Learning, Usability, Knowledge Management, Blog & Virtual Communities, Learning & New Media design and any other knee jerk reaction. — From the page [...]

  2. [...] Social Marketing Playbook from 360i : From SoulSoup Blog Submit this to Script & StyleShare this on BlinklistShare this on del.icio.usDigg this!Post this on DiigoShare this on RedditBuzz up!Stumble upon something good? Share it on StumbleUponShare this on TechnoratiShare this on MixxPost this to MySpaceSubmit this to DesignFloatShare this on FacebookTweet This!Subscribe to the comments for this post?Share this on LinkedinSeed this on NewsvineShare this on DevmarksAdd this to Google BookmarksAdd this to Mister WongAdd this to IzebyShare this on TipdShare this on PFBuzzShare this on FriendFeedMark this on BlogMarksSubmit this to TwittleyShare this on FwispMoo this on DesignMoo!Share this on BobrDobrAdd this to Yandex.BookmarksAdd this to Memory.ruAdd this to 100 bookmarksAdd this to MyPlace [...]

Leave a Reply