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A journey into social networking

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68-page marketing report (PDF) on social networking, commissioned by Fox Interactive Media, titled, “Never Ending Friending: A journey into social networking.” Main sections are:  The Insider’s View of the Evolving World of Social Networking;  The Momentum Effect: Creating Brand Value in the Social Networking Space; and  Implications for Brands and Agencies.

To quote:

The secret to activating the momentum effect appears to revolve around giving consumers the opportunity to share their own stories using the brand as a symbol and reference point.

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Written by anol

August 29th, 2007 at 8:57 am

Posted in Social Media

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  1. [...] A journey into social networking (tags: Social Network Media Research) [...]

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