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When blogging is mandatory

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Over at GetIT, my company, regular blogging declared mandatory for all managers for next 6 months. Within a month we got some great contents over at our company blog, Macchiato.

Malcontent Blogger

Asuthosh is writing a great series on Work 2.0 and social media. In the first installment, Corporate Socialism, he narrated the changing face of corporate culture.

An oxymoron, but it is happening. Business, large and small, are using technology like rich Internet applications, blogs, wikis, and social networks to foster productive, advantageous behaviour among employees, customers, and partners. Buzzwords like “social computing”, “information workplace”, and “collective intelligence” are now kosher. What changed?

Next one was Corporate Socialism – How to party. To quote

Seek out staffers with wide social networks. And encourage them to post suggestions about improving the company’s processes. Such posts could encourage more constructive discussions with varied viewpoints – do not forget the comments thread! Thought leaders are another gold mine of contributors. Identify them early and promote their participation. Corporate content sites (blogs, vlogs, wikis, etc.) gain momentum when new visitors discover and contribute high-quality content, which in turn makes the sites worthwhile for yet more newcomers.

In his next 2 posts on organizational knowledge sharing and culture – Silos are passé and Water cooler talk – the Web 2.0 way Asu discussed the impact of collaborative culture and dangers of knowledge hoarding and rigid hierarchical structure in todays organizations.

So a knowledge silo by its very definition is not very useful; but is it dangerous? In the knowledge economy it is. Knowledge is nourished by flow; in a silo it becomes fetid like still water, and if called upon some day to serve a purpose, will raise the stench of obsolescence. And inadequate or outdated knowledge is far worse than having none at all. What can an organization do to prevent the formation of silos?

In these “by-the-way” and “did-you-know” chats, people ask about ongoing work, bounce ideas off one another, and get advice on how to solve problems. Not only are they therefore critical in spurring new ideas, but also in promoting the feeling of being “in” the stream of things.

However, now with people dispersed across wide geographies, working from home, collaborating across workgroups that are not always physically working together, there are fewer face-to-face water cooler chat, potentially weakening this sense of community. Isolation and alienation are natural consequences. This is where Web 2.0-powered social media technologies can help.

Santoso wrote an excellent piece on learning based on 3D gaming, a case study on INNOV8 (by IBM) interactive, 3-D business simulator designed to teach the fundamentals of business process management and bridge the gap in understanding between business leaders and IT teams in an organization. This type of serious gaming – simulations which have the look and feel of a game but correspond to non-game events or processes such as business operations – has emerged as a successful method to train students and employees and accelerate the development of new skills.

Kaashif also wrote an longish blogpost on workplace collaboration – “Collaboration Series (PART 1) : Birds of a feather“, some good discussions are going on there.

This move has shattered the very same concepts of evolution which have been considered sacrosanct- competition, isolation of information and henceforth isolation of power, system of intelligentsia, system to govern the intelligentsia, system to integrate the various governing bodies of intelligentsia … Today every person connected to the web is a contributor as well as consumer; every machine can double up as a news broadcast station, a music school, a flea market, a karate dojo or a groove train .

Also the GetIT ‘day-in-life’ and other commentaries are covered by Jas and Khayne in their own unique way.

We hope to keep the momentum in year 2009! :) Cheers!

Written by anol

December 31st, 2008 at 9:11 am

Posted in Wanton Posts

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One Response to 'When blogging is mandatory'

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  1. Your company is sooooo cool in its approaches and test cases. I love to read about it and see how I can use it (in my tiny bubble)

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