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Design in business strategy

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Why design? from AIGA [Download the PDF ]

What designers offer to clients is a way of thinking. The “Why” booklet outlines the role of design in business strategy. It seeks a common framework for why design adds value to clients’ interests. The booklet is written for our designer members, to provide some core messages for which we can create a common chorus. It defines the power of Designing, a larger concept that includes strategy as well as artifacts across a variety of disciplines.

AIGA is creating an online archive of case studies that demonstrate the value of the framework through real-world projects. Browse projects by leading designers and contribute your own!

You can also find a nice Flash presentation on Process of designing Solution here

Written by anol

March 2nd, 2007 at 7:32 am

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  1. [...] SoulSoup links here to an AIGA pdf (”Design in business strategy”), noting What designers offer to clients is a way of thinking. The “Why” booklet outlines the role of design in business strategy. It seeks a common framework for why design adds value to clients’ interests. The booklet is written for our designer members, to provide some core messages for which we can create a common chorus. It defines the power of Designing, a larger concept that includes strategy as well as artifacts across a variety of disciplines. [...]

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