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Visual Thinking : The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam is one of the best books on visual thinking.

Back of the Napkin

Author Dan Roam asserts that that everyone is born with a talent for visual thinking, but that we — especially in the business world — are never encouraged to develop it. In this video, Roam shows us how anyone with a pen and a scrap of paper can exercise their imagination and work through any business problem by creating pictures.

A short Introduction of the Book By Dan [Video]

Abstract

A bold new way to tackle tough business problems even if you draw like a second grader. When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to “look, see, imagine, and show,”

“THE BACK OF THE NAPKIN” proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

Dan Roam visited Google’s Mountain View, CA headquarters to discuss his book, as part of the Authors@Google series. Here goes the complete video:

From Change This Manifesto download for free : The 10 1/2 Commandments of Visual Thinking: The “Lost Chapter” from The Back of the Napkin

44.03.TenCommandments.pdf (page 1 of 14)

Written by anol

September 24th, 2008 at 4:21 am

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  1. [...] Visual Thinking : The Back of the Napkin: Solving Problems and … – The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam is one of the best books on visual thinking. Author Dan Roam asserts that that everyone is born with a talent for visual thinking, … [...]

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