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10 Rules for Branding In a Post Branded World

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New Change This Manifesto : 10 Rules for Branding In a Post Branded World by Jonathan Salem Baskin

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Click here to download the PDF.

We live in the twilight of a branded world born over 100 years ago.

Most marketing remains blinded by the fading glare of its old, outdated promises.

Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual involvement between company and consumer.

This is your Manifesto for making branding work in a post-branded world.

Written by anol

September 11th, 2008 at 7:20 am

Posted in Wanton Posts

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