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Google Design Principles

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Via Konigi, Luke Wroblewski summarizes

At the WritersUA conference, John Wiley walked through the fundamental principles that guide Google in designing user experiences: Guiding Principles of Googley Design

  1. Useful: focus on people -their lives, their work, their dreams.
  2. Fast: every millisecond counts
  3. Simple: simplicity is powerful.
  4. Engaging: engage beginners an attract experts.
  5. Innovative: dare to be innovative.
  6. Universal: design for the world.
  7. Profitable: plan for today’s and tomorrow’s business.
  8. Beautiful: delight the eye without distracting the mind.
  9. Trustworthy: be worthy of people’s trust.
  10. Personable: add a human touch.

Written by anol

March 22nd, 2008 at 7:56 am

One Response to 'Google Design Principles'

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  1. I think that the most biggest thing in google is its simplicity. The most famous website with the most simple frontpage :)


    23 Mar 08 at 11:55 am

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