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Archive for May, 2007

Brand Gap : Trust = Reliability + Delight

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One my colleague Yeoh pointed out this fabulous presentation by the Marty Neumeir, the author of the bestselling book Brand Gap, (read an interview with the author).

In two ways I found this presentation very interesting (apart from being a great example of ‘how to use PowerPoint as a visual presentation tool). First the explanation of Brand based on trust which comes from Reliability and Delight (T= R+D). To me, trust is also an immediate effect of openness. After millions of advertisements and marketing hoopla-hoops, which is a necessity for the enterprises of tomorrow to build a trusted brand (Cuetrain reloaded).

Also Neumeir tells us of a consultant who starts off every meeting with a new client the same way, by asking these three simple questions: Who are you? What do you do? Why does it matter? Sounds simple, and people usually do pretty well with the first one and even the second one, but the third one — why does it (or you) matter?Doesn’t it sound very similar to any e-Learning or Knowledge Management Care (you can’t possibly manage Knowledge, period.) initiatives in organizations? Or what it should be?

Written by anol

May 21st, 2007 at 9:41 am links for 2007-05-21

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Written by anol

May 21st, 2007 at 8:23 am

Posted in Links

Scoble on Feed Reading

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Steve Rubel pointed out this ‘home video’ interview of Robert Scoble on his RSS reading process. The questions asked were:

  • Which RSS reader does he use and why?
  • How does he configure it to save time?
  • What are simple keyboard shortcuts anyone can use?
  • How does he find and pick feeds?
  • How can you catch his eye with your posts?
  • How does he use RSS feeds for building relationships?
  • How does he use sites like Techmeme/DIGG vs. niche blogs?

He uses Google Reader (I am yet to make the switch from Bloglines, may be my brand loyalty is too high), and reads more than 600 feeds (I should stop complaining about 175 feeds in my feedreader)! I like the analogy of ‘River of feeds’!

Also the video is on ‘Viddler‘ which makes the timeline of the video taggable, so you can classify and share instances in time. Timed tags are searchable, too.

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Written by anol

May 20th, 2007 at 2:34 pm links for 2007-05-20

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Written by anol

May 20th, 2007 at 8:22 am

Posted in Links

Trying some new spices with SoulSoup

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I am trying out some gadgets and widgets at SoulSoup (and a minor face-lift too).
Added Twitter widget, MyBlogLog widget, updated the About page and gave Snap preview a second chance. ;-)

Also – implemented Odiogo, the FREE RSS to almost human like voice narration generator (best out of all I tried so far). Subscribe to the Odiogo podcast. It helps you to convert your blog posts into high quality audio files. Check the demo out!

Odiogo is compatible with all blog engines that publish RSS feeds such as Typepad, Blogger and WordPress.

You can subscribe to all posts of SoulSoup now with MP3 player :)

If you wish to subscribe to this feed, please click the links below: Subscribe to the Odiogo podcast.

RSS readers – please drop by and give your feedback – is it too much?

Also – daily blog posting is active for last few days, but I am not too happy with it. The idea is good, but ‘daily’ is too much. Anyone knows how to incorporate an Weekly option?

Written by anol

May 18th, 2007 at 11:52 am

Posted in Wanton Posts