Archive for January, 2007
Everything you wanted to know about Producing Open Source Software, from economic-political-business context to copyright issues via successful strategies to implement a good project plan and links to tons of free resources, you can get it all here – How to Run a Successful Free Software Project by Karl Fogel [PDF Download : 8.5 MB]
Producing Open Source Software is a book about the human side of open source development. It describes how successful projects operate, the expectations of users and developers, and the culture of free software. It is available in bookstores and from the publisher (O’Reilly Media), or you can browse or download it here. Producing Open Source Software is released under an open copyright that allows everyone to share and modify the book freely. The latest version is always here. The online version is the same as the commercially available print version — in other words, you can buy a printed copy and know that it’s up-to-date. When and if there are differences, we will list them here.
Andrew McAfee of HBS wrote a post : A Technology Flip Test: Introducing Channels in a World of Platforms
One useful flip test consists of mentally switching the order of appearance of a new technology and an existing one. At a conference years back I was sitting on a panel that was asked to talk about future of the book. As the discussion was heating up about the inevitability of the electric media, someone on the panel (I wish it had been me) proposed a flip test. He said “Let’s say the world has only e-books, then someone introduces this technology called ‘paper.’ It’s cheap, portable, lasts essentially forever, and requires no batteries. You can’t write over it once it’s been written on, but you buy more very cheaply. Wouldn’t that technology come to dominate the market?” It’s fair to say that comment changed the direction of the panel.
So here’s the flip test: imagine that current corporate collaboration and communication technologies were exclusively E2.0 platforms — blogs, wikis, etc. — and all of a sudden a crop of new channel technologies — email, instant messaging, text messaging — became available. In other words, imagine the inverse of the present situation. What would happen? How, in the flip-test universe, would the new channel technologies be received?
Forrester published a report on “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability”.
From the excerpt :
Many large companies stand on the brink of blogging, yet they are unwilling to take the plunge. Others, having dove in early, now face the challenge of managing existing blogs without the ability to show that they effectively support business goals. While blogging’s value can’t be measured precisely, marketers will find that calculating the ROI is easier than it looks. Following a three-step process, marketers can create a concrete picture of the key benefits, costs, and risks that blogging presents and understand how they are likely to impact business goals. This, in turn, enables marketers to answer the key questions, such as whether to blog or not to blog, or to make smart choices about an existing blog.
We developed a framework that allows companies to track and measure the benefits of external blogs. From the companies and individuals we spoke with, the most common benefits are; increased brand visibility, savings from customer insights, reduced impact from negative user-generated content, and increased sales efficiency. The hard part is coming up with metrics that reflect these benefits, and more importantly, how to value those metrics. Here’s the graphic from the report:
From Steve Rubel
In Forrester’s interviews, the most frequently mentioned benefits of corporate blogging were: greater brand visibility in mainstream media on the Web, word of mouth, improved brand perception, instantaneous consumer feedback, increased sales efficiency and fewer “customer service-driven PR blowups.”
Forrester also published supplemental material where they take a closer look at GM’s Fastlane blog. Forrester estimates that GM saw 99% return for 2005 for its investment in blogging. In other words, the GM Fastlane blog generated $578,000 in value on an investment of $291,000.
FInally, the research firm also put together a terrific model for assessing blog risk: a) identify the three things that could happen, b) model the scenario and c) estimate its probability. This is very similar to preparing for a crisis in PR and good advice when venturing into a blog program.
Excellent list of top business school podcasts from Open Culture
..is it strange to think of America’s leading business schools carving out a space on iTunes and bringing their ideas to an international audience? Hardly. For schools whose success depends on being closely tied to the pulse of American and global audiences, getting involved with podcasting is a no brainer.
- Knowledge@Wharton from Wharton at The University of Pennsylvania (iTunes – Feed – Web Site)
- HBR IdeaCast (iTunes Feed) from Harvard Business School
- Duke’s Fuqua School of Business (iTunes – Web Site)
- The University of Chicago Graduate School of Business (iTunes Feed Web Site)
- Stanford’s “Entrepreneurial Thought Leaders,” [I blogged about it few months back]
Here goes the complete list at Open Culture for university podcast collection
Toward Design Literacy: Essential Graphic Design Literature from PingMag. A great list of essential books and magazines for visual design and typography!
Written by Ian Lynam
The education of graphic designers is often a haphazard process. A number of designers working today came to their positions without formal design education. Undergraduate design education often leaves much to be desired: no formal typography classes, some half-assed software instruction, no reality-based lessons in how to deal with clients or contracts, and beyond urging students to join JAGDA, AIGA, or ICOGRADA, no insistence upon interacting with your design community.